10 Ways to Make the Most of the Holiday Selling Season

November 2, 2023 | Posted in Bank Blogs

As the early decorations in retail stores have indicated, the holiday season is coming. There's a lot to like about that. It's a great opportunity to spend time with your loved ones and spread goodwill and cheer. And, if you happen to own a retail business, it's a great time to ring in the sales.

In the spirit of the season, here's a quick little list to help you prepare:

1. Plan your inventory. Make projections of what you expect to sell and stock up on inventory accordingly.
2. Deck the halls. If you have a retail location, create holiday-themed store displays to bring customers to your door.
3. Set up your online storefront. Customers love shopping online. Make sure you have all your products available and that your site offers the highest level of security.
4. Offer multiple ways to pay. Make shopping easier at checkout by giving your customers fast, safe, and secure ways to pay in-store, online, or on the road with contactless payments.
5. Up your marketing game. It's a great time to leverage social media and take out online or print ads.
6. Show appreciation for your customers. Send cards or emails and thank them for their business. Consider giving them a special offer or gift.
7. Hire extra help. Make sure your business can accommodate increased traffic.
8. Host a holiday party or event. It's a good way to bring buyers to your door.
9. Team up with other businesses. Leverage the power of many by offering promotions or hosting events with neighboring businesses.
10. Give back to a charity. The holidays are the time for giving. Consider donating to a favorite local charity or sending employee volunteers to help short-staffed community organizations.