FDIC-Insured – Backed by the full faith and credit of the U.S. GovernmentFall into Great Ways to Grow Your Business
| Posted in Bank Blogs
For many businesses, summer is a hot season to sell. But just because fall is approaching, and temperatures are dropping doesn’t mean your company has to slow down. Fall is actually a great time to prepare for the holiday selling season. Here are some steps you can take this fall to help your business grow stronger in the coming months:
- Assess your customers’ needs. There’s an adage, “Give the people what they want.” But are you certain what your customers want? The best way to find out is to ask them. Consider sending a brief survey to learn about their needs and experiences with your company. You could also talk to your top customers to see what more they may need from you.
- Make sales projections. Review your sales from the previous holiday season to get a baseline. Do you expect sales to increase or decrease? Will you add new products or services? What has changed in your market area? Are there new competitors that could impact your sales?
- Manage your inventory. With your sales projections in hand, start preparing your inventory and get in touch with your suppliers to ensure they can provide you with what you need.
- Start your marketing engine. Once you know what customers want, you can create your marketing plan to communicate what you offer. Think about the best ways to reach your customers, such as email marketing, social media, or direct mail, and offers you could have to attract new customers.
- Hire extra help for the busy holiday season. It’s not too early to work on getting the help you may need for the holiday season now. Use social media or job boards to post opportunities.The holiday season is the best time to grow your business. Use the coming months to gear up for it and put you and your business in the best position for success.